Prescott, AZ – On New Year’s Eve, December 31, 2021   from 8pm to 12:30am, the Historic Whiskey Row in downtown Prescott will be the site for the 11th Annual Whiskey Row Boot Drop, presented by POSC.  The event is FREE to everyone. A 6-foot illuminated cowboy boot will be slowly lowered down from a 40-foot flagpole. This year we are adding new lights to the boot to keep the visuals fresh for our loyal Boot Drop attendees. 


The last ten years have drawn thousands of people of all ages. Much like the tradition in New York’s Times Square, where a large ball has dropped annually since 1907, the Whiskey Row Boot Drop event has become a Prescott tradition. A DJ from Magic 99.1 FM will be spinning tunes, Leza Dandos from Magic 99.1FM will MC, local food vendors, fire dancers, promotional giveaways and more throughout the night.