8PM to 12:30AM
FREE Admission Family - Friendly Event.
NO TICKETS OR PASSES REQUIRED. SIMPLY SHOW UP!
Historic Whiskey Row in downtown Prescott, Arizona will ring in the New Year with its 9th Annual Whiskey Row Boot Drop. A 6-foot illuminated boot will be lowered from the Palace building's flagpole at 10PM and midnight. Fireworks will also occur 10PM and midnight! There will be live music, giveaways and food.
We thank this year's presenting sponsor, Findlay Auto Group Prescott.
You'll find yourself dancing on Whiskey Row with thousands of other patrons that have come to ring in the new year! Check out our Entertainment page to see our main attractions.
Didn't catch dinner at one of our favorite restaurants downtown?
No worries, you can grab a quick bite at one of the fine vendors at the event - and eat on the street!
This event is intended to be a FREE fun event to ring in the New Year. We encourage you to celebrate responsibly and make sure you plan ahead if you have too many spirits and catch a cab or have a designated driver. Make sure to start the year off right!